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Risun logo is
based on Chinese traditional culture, by approaching Chinese seal method to
perform people in Risun insist on “integrity” and “shouyi”. Advocating the
character of the velvet glove and the principle of honesty, taking letter
first, treating people sincerely, keeping promise and being responsible for
customers, partners and the society. The brush strokes represent the fine
workmanship and symbolize rigorous and practical style in Risun. At the same
time, the continuous meaning and structure of the graph symbolize the
commitment in Risun to the development direction and ideas of circular economy.
The core element of Risun logo is engraving
of Chinese charm. It means that the spirit of Risun, which is “making every
effort, perseverance, never ending, and aiming to win”, has been engraved in
the hearts of every Risun people. The word "Risun" is full of
intelligent. The word "Yang" refers "Day" and the right for
the East. It means that the rising sun is rising and accumulating the inner
motivation of Risun's vigorous development.
Anothercore element of Risun logo stands for rising run. The English characters are from evolution of Roman body, which highlights Risun's unique international development ideas and temperament.
Engraving of "Risun" combines with
the English "RISUN", forming a unique brand identity. The use of warm
gold highlights the exquisiteness and elegance of the logo, strengthens the
overall aesthetic changes, making more rhythmic and reflects the characteristics
and international vision of the combination of Chinese and Western cultures in
Risun. The application of China Red reflects the rising sun and the furnace
fire, giving all Risun people the infinite passion to “Create Wealth, Perfect
Life”.
The unique
expression of the Risun logo highlights Risun’s determination to provide
high-quality services to the society and the social commitment of integrity
management. It expresses Risun’s enthusiasm for entrepreneurship, as well as
the confidence and courage to be the world’s leading energy and chemical
company.
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